Category: Front Page News

State-of-the-Art FREE Vehicle Inspection

A FREE Vehicle Inspection Now Available at Rimrock GMC Cadillac! But wait…this isn’t your average inspection, this is a state-of-the-art, comprehensive vehicle diagnosis! Watch the video to learn what all is covered, and why it’s making headlines in the Montana automotive community!


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Rimrock Subaru is Sharing the Love with Family Service, Inc.

Rimrock Subaru and
Family Service, Inc. Billings, MT

Rimrock Subaru & FSI

April, 7, 2014

Rimrock Subaru of Billings recently announced the results of its “Share The Love” winter campaign to support Billings’ own Family Service, Inc. Subaru of America will be presenting a check for $6,583.25 to Family Service, Inc. directors at 1824 First Ave North, the home of Family Service on Wednesday, April 9th at 9:00am. This celebration of community generosity will take place in conjunction with the annual volunteer appreciation breakfast at Family Service.

Family Service works to prevent homelessness and alleviate poverty in Yellowstone County. They assist struggling families with basic needs, including food, clothing, rent and utilities. They also offer special services like back to school supplies for children, holiday meals and gifts, or vision care assistance, helping vulnerable children, adults and senior citizens.

The money raised during Subaru of America’s sixth annual “Share the Love” event, during which customers buying or leasing a new Subaru had the opportunity to designate a $250 donation from Subaru to charity. Five national charities were selected by Subaru of America, and individual Subaru retailers were allowed to add a sixth charity from their local community.

Rimrock Subaru partnered with Family Service, Inc., a decision clearly embraced by the dealership’s customer base. More than a third of Rimrock Subaru’s customers chose to designate Subaru’s donation to Family Service, Inc., resulting in a fundraising success that exceeded expectations.

“Family Service has operated in Billings for more than 100 years.” said Executive Director, Stacy Brown. “Generous local donors and volunteers are vital partners in our work, making it possible to provide help, preserve dignity and instill hope among our neighbors in need.”

“This was the first year that Subaru asked dealers to choose a hometown charity option, and we were thrilled to be able to partner with Family service Inc.,” said Ernie Lee, Owner/Partner of Rimrock Subaru. “Family Service Inc. changes lives, and helps stop the cycle of homelessness in our community. Our customers appreciate that, and they support the Family Service mission.”

Subaru of America officials have said they expect to donate $10 million to charities in 2014 as part of the “Share the Love” campaign, which has provided $35 million in donations over the last six years.
Rimrock Subaru, owned by Ernie Lee, John Soares and Steve Zabawa, has been in business at 324 S. 24th St W in Billings since 2002.

For more information: Ernie Lee, GM Rimrock Subaru 651-5200.

Jane McCracken, Director of Development, Family Service, Inc. 259-2269

Rimrock GMC Cadillac Grand Opening & Ribbon Cutting – 3/13/14











BILLINGS, MT – Mayor Tom Hanel and the Billings Chamber of Commerce Blue
Blazers will be at the all new Rimrock GMC Cadillac car dealership at 840 S Shiloh
Road (Shiloh & King across from Shiloh Crossing) Thursday March 13th at 4:30 pm to
“cut the ribbon” and announce the official Grand Opening of the newest addition to
Billings’ hot Westend.


Owners John & Ann Soares and Steve & Susan Zabawa will also be introducing a host of
dignitaries at the event:

-Yellowstone County Commissioners John Ostlund, Jim Reno and Bill Kennedy
-Jessica Flint, Eastern Regional Director for Steve Daines, US House of Representatives
-Shana Eastern, Regional Manager, General Motors
-Jaime Torrez, General Motors District Sales Manager
-Steve Arvachong, Big Sky Economic Development
-Wayne Nelson, President, Stockman Bank
-Scott Sanders, Vice-President, Stockman Bank
-Brandon Berger, SBA 504 Loan Manager Big Sky EDA
-Bruce McIntyre, Chamber of Commerce
-Rimrock GMC Cadillac General Manager Tony Woolery and wife Melanie,
-Ernie and Kelly Lee, Rimrock Subaru/Kia Partners
-Mike Morgan, General Manager, VW Billings
-Rimrock Auto Group Controller Connie Jones and husband Dennis,
-Rimrock Auto Group Service & Parts Director Don Volk and wife Karen.

Tours of the new facility will take place immediately after the ribbon cutting showcasing
the latest in General Motors branded showroom architecture, indoor delivery area,
dealership support offices, customer lounge, heated service drive, full stocked parts and
accessories department and the state of the art Service Center.

“What we have in the new service department is pretty much tech talk, “stated Service
Director Don Volk, “but bottom line – it means diagnosing, repairing and maintaining
our customers vehicles in the most time and cost efficient manner possible.”

“Montana IS truck country and General Motors has been pleased with our representation
of the GMC and Cadillac lines,” added Mr. Zabawa, “They are not only supporting us
financially in this expansion but have also pledged additional inventory in recognition of
Billings as a major regional automotive shopping hub.”

With the continued expansion of Billings’ west side, the new Rimrock GMC Cadillac
dealership will be in the heart of that growth directly across from Shiloh Crossing and the
new Scheel’s destination store – as well as being located on the west end entry point to
King Avenue’s regionally renown “Auto Row”.

“And we will be “GREEN”, continued Zabawa. “Our outside lighting alone is the talk
of the industry right now. More light. Less environmental impact.”

GMC was the first franchise the Rimrock Auto Group acquired 20 years ago. They had
been in the same building for 2 decades at 2540 Phyllis separated from their service
department half a block away. “We told our architects that the sales and service
environments for modern dealerships now need to be integrated. Customers like to be
more involved in the service process as well as being in touch with evolving automotive
technology. “added Mr. Soares, “Our new facility now showcases the future of
automobile retailing. GMC’s professional grade brand identity and Cadillac’s luxury
identity are instantly recognizable in the design. We also will be recognizing the local
architects and local builders and suppliers who had a hand in this amazing new

The Grand Opening will continue the month of March featuring BBQs, Grand Prize
Giveaways and an integrated tie-in benefiting ZooMontana.


Rimrock GMC Cadillac are a part of the eight brand network of dealerships represented
by the Rimrock Auto Group in Billings, Montana. Subaru, Kia, Mercedes-Benz, Isuzu
Medium Duty Trucks, Volkswagen, Sprinter Commercial Vans as well as CarNu
Detailing and Rimrock Express Lube all operate under the Rimrock corporate umbrella.
For additional information, contact Steve Zabawa at 406-294-7000 or email to:

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Our challenge to re-open our Chrysler Jeep Store | Rimrock Auto Group

It’s been nearly five years since Chrysler terminated the Rimrock Chrysler-Jeep store, along with over 700 other stores across the country. Co-owners Stephen A Zabawa and John Soares Jr. believe they’re getting very close to re-opening.

“This is going to be a landmark case for all the other terminated dealers out there,” says Zabawa. Mr. Zabawa and his business partner, John Soares, are currently waiting for a ruling from the Motor Vehicle Division of the Montana Department of Justice. This ruling will give them a thumbs up, or, it will be back to the drawing board.

About a year ago, Zabawa joined Bill Underriner, a fellow Billings dealer (who also had a Chrysler dealership terminated) before the Montana Legislature. Their mission: to rewrite Montana motor vehicle law to prevent other dealers from running the same gauntlet.

Rimrock Auto Group has not given up since the Chrysler-Jeep store was terminated, reinstated and challenged. Over the past years, Zabawa has taken his children’s advice and brought Volkswagen and Mercedes-Benz to Billings, as well as Subaru and Kia.

“The manufacturers totally appreciate what this little market is about,” Zabawa says. “The imports are coming in. And Chrysler sees the potential for growth here.”

“I’m confident things will go our way. Any day now.”

The process of trying to reopen Rimrock Chrysler Jeep:

• 2009: Chrysler terminates Rimrock’s Chrysler-Jeep dealership in Billings.

• 2009: Lithia Motors’ Dodge store in Billings is awarded the Chrysler and Jeep franchises.

• June 2010: Rimrock wins arbitration ruling against Chrysler in Montana to restore the dealership. Chrysler issues Rimrock a letter of intent to reopen.

• February 2011: Lithia protests the award under Montana’s dealer franchise law, which considers Rimrock a new dealership.

• April 2012: Chrysler and Rimrock jointly contest Lithia’s protest, arguing that Rimrock’s reinstatement will benefit the Billings market.

• June 2012: Montana’s attorney general decides in favor of Lithia.

• July 2012: Chrysler and Rimrock appeal the decision.

• April 2013: The state reviews the appeal.

• Present: The parties await a ruling.

To read the entire interesting story of this long and difficult process, please visit our friends over at

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WE’RE OPEN! Rimrock GMC Cadillac @ Shiloh & King!









That’s right! The day has come! We’re open for business at our brand new state-of-the-art location at 840 S Shiloh Road, across from Shiloh Crossing on the West End! It’s been a long time coming for Rimrock GMC Cadillac, but the wait was worth it! Our new location will offer bigger, better inventory, enhanced parts & service departments, and a streamlined car buying process!

Stop in today to get out of the bitterly cold Montana winter weather, and have a hot cup of coffee, and take a look at all the new, great products and services we have to offer! We’re super excited! Check out our inventory online, at Rimrock GMC Cadillac’s Website at!

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