Category: Front Page News

Rimrock Chevrolet Grand Opening in Laurel, MT!


MONDAY,   MARCH 23   at 5 pm

Rimrock Chevrolet in Laurel


LAUREL, MT –Mayor Mark Mace and the Laurel Chamber of Commerce will be at the new RIMROCK CHEVROLET at 202 SE 4th (just off the I-90 exit)  March 23  at 5 pm  to “cut the ribbon” and announce the official Grand Opening of the newest addition to the Rimrock family of car dealerships.

Owners John & Ann Soares and Stephen A. Zabawa and wife Susan Sullivan, will also be introducing Ken Fichtner and the companies’ management team, as well as other dignitaries:

  • John Ostlund, Yellowstone County Commissioner
  • Marcia Hafner  Executive Secretary,  Laurel Chamber of Commerce
  • Bruce Davis, Vice-President, BMO Harris Bank
  • Scott Sanders, Vice-President,  Stockman Bank
  • Steve Spoerl,  Zone Manager, GM, Chevrolet Division
  • Brian E. Greenwell, Jr., District Mgr, Sales & Aftersales, GM, Chevrolet Division

Tours of the facility will take place immediately after the ribbon cutting, showcasing the expansion and remodeling of the service department as well as the nationally recognized Corvette parts and accessories warehouse.

“We will add 20 employees at the Laurel store and with our Rimrock Auto Group line of credit have been able to significantly enlarged the inventory“ stated Zabawa “We intend to aggressively compete with the other major franchises in the region.”

The all-new Rimrock Chevrolet Store in Laurel, MT.

The all-new Rimrock Chevrolet Store in Laurel, MT.

The Ribbon Cutting is followed by a Grand Opening Event on Saturday, March 28, featuring special discounts, Billings Wolves tickets, and  other giveaways, the Billings She-Wolves Cheerleaders, special Corvette display and a free BBQ lunch.

Rimrock Chevrolet is part of the eight brand network of dealerships represented by the Rimrock Auto Group in Billings, Montana. GMC, Cadillac, Subaru, Kia, Mercedes-Benz, Volkswagen, Sprinter Commercial Vans as well as Rimrock Express Lube,  Rimrock Collision Center, Auto Trim Design, AutoTrim Graphics and CarNu Detail all operate under the Rimrock corporate umbrella, now in it’s 21st year in Billings.

For additional information, contact Steve Zabawa at 406-294-7000 or email to:

Mercedes-Benz of Billings & the 2015 C-Class & GLA Launch Event

Mercedes-Benz of Billings hosted the 2015 C-Class & GLA Launch Event, October 11th, 2014 in Billings MT.

Several hundred people attended and we enjoyed DJ’d music, fine catered food by Asian Sea Grill, a weekend vacation giveaway, and, of course, the amazing new 2015 luxury cars during our non-sales event from 7 – 10pm. Check out some of our photos below!

Photos by Brandon S Templeton

See more of the action on our Facebook Page, and learn more about the sleek and streamlined 2015 C-Class and the rugged and capable 2015 GLA-Class Mercedes-Benz vehicles!

Rimrock Auto Group buys Fichtner Chevrolet

Fichtner Chevrolet to change hands August 21, 2014 at 10 AM
FOR RELEASE August 21, 2014:


Laurel, MT – General Motors Corporation officials will be in Laurel, Montana August 21, 2014 at 10 am anticipating the document signing transferring ownership of Fichtner Chevrolet to the locally owned Rimrock Auto Group. After 62 years, second and third generation owners Leonard, Jeanne, and Ken Fichtner agreed to sell their Chevrolet Dealership to John and Ann Soares of Billings and Steve Zabawa and his wife Susan Sullivan, also of Billings.

The new entity will be renamed Rimrock Chevrolet and is located just off I-90 at the Laurel Exit 434.

Rimrock Chevrolet

Leonard Fichtner and Steve Zabawa talk about the auto business through the years at Rimrock Chevrolet in Laurel on Thursday. Photo/Bob Zellar, Billings Gazette Staff

“General Motors has been pleased with our representation of the GMC and Cadillac lines,” stated Mr. Soares, “They acknowledge that Laurel is a gateway for the rural communities in the region and a growth area for regional automotive shoppers. To support this they have offered Rimrock Chevrolet an additional inventory allocation.”

“Realistically,” added Mr. Zabawa, “Our new store will be less than 15 minutes from the Billings King Avenue “Auto Row” offering car buyers even more choice. Our group is excited because we now have a franchise with a complete car, truck and SUV offering across ALL model segments from sub-compact cars to heavy duty trucks.”

Ken Fichtner will remain in a management role at the new Rimrock entity. “Ken Fichtner is a nationally recognized Corvette expert.” continued Mr. Zabawa, “With his strength in Corvette sales, service, parts, accessories and service plans, it was easy to pledge to GM that we will continue to be one of the top Corvette dealerships in the country.”

The name change will take effect immediately. The website,, will become within the coming days.

Rimrock Chevrolet at the Laurel Exit will be a part of the eight brand network of dealerships represented by the locally owned, 20 year old Rimrock Auto Group in Billings, Montana. GMC, Cadillac, Subaru, Kia, Mercedes-Benz, Volkswagen, Sprinter Commercial Vans as well as the new Auto Trim Design, CarNu Detailing, Rimrock Auto Body & Paint, and Rimrock Express Lube all operate under the Rimrock Auto Group corporate umbrella.

For additional information, contact Steve Zabawa at 406-294-7000 or email to:

Get more at the Billings Gazette:

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We’re Nominated for the 2014 Readers Choice Awards!

Rimrock Auto Group is celebrating 20 years of business in Billings! We know that you have high expectations, and as your primary Montana car dealer we enjoy the challenge of meeting and exceeding those standards each and every time. From an oil change to a new car purchase, we treat all your needs with paramount concern and respect!

And, thanks to your support, we’ve been nominated for the 2014 Billings Gazette Readers’ Choice awards!

In four categories, no less!

Please take a few minutes out of your day to head over to the Gazette page and vote for us!

Remember, you can vote once per day, through August 17th, 2014!  

please vote for rimrock grouppage



AutoTrim Design & CarNu Detailing Ribbon Cutting Ceremony!

The much-anticipated Ribbon Cutting Ceremony took place today, June 4th, 2014 at 11AM at the All-New AutoTrim Design & CarNu in Billings! In attendance: John Soares and Steve Zabawa (owners), Todd Meron (Manager), Steve Daines from the US House of Representatives, Mayor Tom Hanel, and the Billings Chamber of Commerce Trailblazers.

View photos from the event on our Facebook Page!

AutoTrim Design Grand Opening

The long-­‐awaited Auto Trim Design and CarNu Detail are now open at 2951 King Avenue West, next to Famous Daves. Carrying products like Tonneau Covers, Grille Guards, Spray-­‐in bed liners, B&W hitches, Running Boards, Step Bars, and 3M Clear Bra & Window Tint, Auto Trim Design has the largest selection of Auto Accessories in a 4-­‐State region.

“Customers are thrilled to see this new store” says owner Steve Zabawa “not only does Auto Trim have a huge expanded inventory; we have state-­‐of-­‐the-­‐art equipment, like our customer window tint cutter which doesn’t sound exciting until you realize the micro-­‐measurements that the machine provides!”

Autotrim Design In Billings

Whether you’re a self-­‐defined soccer mom or a hard working rancher, chances are you have a desire to personalize your car, truck or suv. At Auto Trim Design you will find performance parts, accessories, and customization products available to make your vehicle unique.

At 2951 King Avenue West you’ll also find CarNu Detail, specializing in Auto Detail.  Auto Detail is a professional, thorough cleaning, polishing and waxing of an automobile or boat, both inside and out. Not only done to improve the appearance and maintain the “curb appeal” of your vehicle, but also to improve your ownership experience, and to maintain a higher resale value.

“The old location was convenient across from Rimrock Mall” said Auto Trim manager Todd Meron “however our new location, next to Famous Dave’s, is much bigger, giving the customer a better experience and more choices!”

The new Auto Trim Design is also home to Auto Trim Graphics. Auto Trim Graphics excels in commercial graphics and decals, vinyl banners, magnetic decals, vehicle wraps and pin stripping allowing customers to further customize their cars, trucks,
boats and even motorcycles.

Autotrim Design In Billings

Don’t forget the Grand Opening BBQ on Saturday, June 7th. “Everyone is invited to help us celebrate” says Meron “so come check out our new facility and enjoy some food Saturday.”

For more information visit or stop by 2951 King Avenue
West, next to Famous Dave’s or go online at

For additional information, contact Steve Zabawa at 406-­‐294-­‐7000 or email to:

Photos/Brandon S. Templeton, IMM